Digital signage, sometimes referred to as electronic signage, refers to display technologies such as LED walls (or video walls), projection and LCD monitors to vividly display web pages, videos, directions, restaurant menus, marketing messages or digital images  .

It works in different environments (public spaces, museums, sports arenas, churches, academic buildings, retail stores, corporate spaces and restaurants) to deliver digital signage, wayfinding  , messaging, marketing and outdoor advertising  .

Digital Signage can be used to provide public information, communicate internal communications or share product information to improve customer service, promotions and brand awareness. It is a powerful way to influence customer behavior and decision-making while enhancing consumer experiences through interactive screens.

Now that you know what digital signage is, take a look at a few of our favorite uses:

promotions

Digital signage displays are a great place to feature promotions for products, services, events and sales. Because multimedia displays use video and animation in addition to rotating graphics, advertisers can include digital signage content with static ads, product promotions or video references. Store settings are one of the most common places you'll see information screens.

Service Offers

While paper menus or fixed displays are still common, businesses can artistically list the services they offer on digital displays. Restaurants, salons, spas, auto repair shops, and fitness studios can offer transformative content and information on walls, windows, or a dazzling digital display with digital signage.

inspirational quotes

Digital signage doesn't have to be an advertisement. You can inform, entertain and inspire your potential customers with content with famous sayings. You can make your digital screen more interesting with inspirational quotes; This instantly raises the mood of your visitors. Organizations such as gyms, health and wellness facilities, and open offices can take advantage of inspiring quotes to increase productivity and create a welcoming environment.

Interactive Forms and Games

Who said digital screens have to be confined to the wall just to display certain information? Let users control and interact with them. With interactive digital signage, users can select content, play games and even subscribe to email newsletters. This way, you will be able to collect important information (which you can use for your marketing) from guests.

Social Media Feeds and News

Bring the online world into the office with social media integrated digital signage. Sync screens with your Facebook, Twitter and Instagram feeds and artistically edit hashtag mentions to bring your brand into the real world. Fans get the opportunity to feature their contributions in real time, and your content becomes a welcomed source of information.

Company Notes for Recognition

Instead of sending emails or paper notes, you can share updates via digital screens installed in employee areas, including waiting rooms and break rooms. Not only is it fast and efficient, it also improves communication and workplace morale. Compared to text-heavy documents, people tend to pay more attention to engaging, image-based content. When paired with tools like Hoopla, sales teams can regularly check their rankings on the big screen. Everyone knows when a deal is made!

Calendars and Event Schedules

Hotels, malls, universities, offices, theme parks, and healthcare facilities can leverage digital content to create calendars that share schedules of events or business, as well as upcoming appointment times. This saves your staff time previously spent answering questions while keeping visitors informed about daily activities.

Maps (You are here!)

Many large organizations have static maps in place that guide people to their destinations. However, these maps do not provide optimum flexibility; they need to be updated and republished every time a change is made, and they only present static, standardized information to visitors.

Digital wayfinding maps are reliable, versatile and affordable. You can update your maps in real time and take advantage of interactive tools that provide customized directions based on customer input.

directories

Digital signage content is an essential resource for any modern organization. Guides not only help people find their way, but also make it easier for them to access what they need. Adding a directory to navigation displays is an incredible way to condense huge wall directories and make it possible for guests to get everything they need quickly and with minimal stress.

With digital directories, users don't have to struggle to find doctors or practices. All they need is to enter a name, filter their options, and get only the specific information they want.

Emergency Messages

In an emergency, you need to notify all your staff quickly. However, this can be extremely difficult if you do not have a reliable communication strategy. With the help of digital signage content, you can create a comprehensive emergency communication plan and update information on various screens throughout your facility. Important safety and emergency messages are distributed simply and efficiently.

Digital signage has numerous applications for businesses, from marketing to morale to maps. With digital signage, you have the power to convey your message in a lively, fun and fascinating way. If you're looking for ways to kick off your marketing messages, energize your team, or stand out in any area,  consider digital signage a business partner.